Virtual Summits

Watch as Navid and Jeremy talk about virtual summits, how to approach one, and ways they can help grow your list and business.

0:05-Jeremy introduces Navid

0:59-Navid explains how he found his niche for virtual summits

3:32-Jeremy asks Navid why he thinks virtual summits work and what is a virtual summit?

4:13-Navid explains that his summits are set up like an interview podcast, more of an experience

-You have a handful of videos and you keep them available for a limited amount of time

-When he first started, he had a handful of videos that he’d sell with an all-access pass and some bonuses

5:51-Jeremy explains that virtual summits are like podcast interviews on steroids

-Video aspect

-Synergy with guests of being in a similar industry

-You can establish credibility by being around or being in the same conversation with the big names, in whatever your space is, lends their credibility to you

6:30-Navid explains that you don’t have to be the expert

-Navid started with a general topic and then narrowed down to a more specific niche

7:46-Jeremy talks about how you can start by being the curious student interviewing other people

-You become that known person and grow in your expertise

8:20-Navid talks about what an expert really is and why don’t need to be one in order to do summits

-It allows you to grow your expertise and your list

9:17-Jeremy asks how to put all the pieces together of a virtual summit and make it work

9:40-The first thing is to find your topic

The second thing is the hook and positioning piece

Then create your landing page so you have a bigger impression on the speakers you want to invite

11:14-Jeremy talks about making sure everything is setup so it makes a good impression on the bigger guests you’re inviting

11:44-Jeremy reviews the steps for virtual summits and Navid’s in particular for Self-Publishing Success Stories

12:11-Navid goes into some more details of the Self-Publishing Success virtual summit and how it was set up

-Make it really easy for people to consume and get information from the free summit

14:01-Find the pieces of your virtual summit and make it clear that’s what your audience is going to get

-Have the speakers touch on those things

14:58-Jeremy reviews the steps to get a virtual summit started

-Pick your topic by going a couple of levels deep

-Create landing page

-Letting speakers know what to expect

-Structure your summit where there are different topics inside

What’s next?

15:20-Navid explains that that is the planning stage

-Who do you want to have on the summit?

-If you’re just starting out, you might not get A-listers.  So create a list of A, B, and C listers

-Your intention of inviting speakers should be that they have value to add to your summit

-Have a mindset of growing a relationship with the speakers you invite.  Don’t require them to promote, but make the summit so good, they want to share

17:34-You don’t want to come off as trying to grow your list from theirs

-That will happen as a byproduct of the quality of the interviews you have

-If you build a relationship with your speakers, they’ll be more invested in you

-Make great content

18:30-Jeremy asks what to do after you have your list of speakers

18:44-Navid talks about the Lather Strategy

-You start with people you know

-They’ll start introducing you to others

19:39-Navid talks about how to get people on board if you’re trying to get people on board with a cold introduction

-Make it a win/win for them

-Position a lead magnet

-Video invitations are a huge way to ask speakers to join your summit-be authentic, but this makes a big impact

21:21-One of the big differences between a podcast and a summit is people are actively watching the summit. They’re dug in, paying attention, jotting down notes

22:06-Navid talks about making the summit actionable and how people are really tuned in

22:44-Jeremy and Navid talk about the importance of sending out video invites

-Be genuine

24:00-Jeremy asks what the next step is after the interview

24:24-Deliver the summit

-Edit the videos, etc

-Delivering the summit

-How am I going to deliver this?  Email

-Write your email sequence...make sure there’s a sense of urgency

-Get all the interview done before your promotional part starts

-Promotional phase usually starts 2 weeks before the summit kicks off

27:32-This will help teach you a lot about email marketing

-Be methodical with your promotional phase

28:38-You can use what you’re learning in 10ksubs to get people to sign up for your virtual summit

-ask friends and family

29:40-Navid talks about how he got people to join his Branding Seminar

-He didn’t have a huge network that shared his stuff with their list

30:07-Jeremy talks to Navid about how well this strategy has played out for him

-If you want growth, you have to go where your audience is hanging out

30:53-Navid talks about an example of someone who created a summit and grew his list

32:32-Jeremy talks about how these summits are a great way to build relationships with speakers

33:06-Navid and Jeremy talk about Chandler Bolt and how he grew his business by doing virtual summits and reaching out to people

33:58-7th step of this process is the post-summit stage...what to do with your summit afterwards

-Thank everyone

-Promote someone afterwards

-You can use the summit as a downsell later on

36:11-Jeremy asks Navid if anyone has sold individual interviews or are they always sold together

36:20-Navid talks about one of his students who did that

37:08-What are your words of advice for anybody considering this as a way to grow their list?

-It isn’t the simplest way

-If you do it right and are willing to put in the work, it’s a great way to grow your business

-It takes a lot of time

38:12-If you’re interested in learning more from Navid on virtual summits, click here