Ever been to a website where you were bombarded with pop-up after pop-up?

It’s highly intrusive and feels super spammy.

But… They work.

So how do you balance effectively capturing emails without feeling like an infomercial?

Enter two very special ways to capture emails.

First: Exit Intent.

Sounds complex, but it’s just a fancy way of saying “I know when you’re leaving” to your website visitors and making an offer for them to join your email list.

Here’s how it works:

1. Visitor lands on your site
2. They browse
3. They go to leave
4. POP-UP!

So instead of seeing a bunch of pop-ups right when they land on your site, they get one when they leave.

Now, let’s talk about the second kind:

The Welcome Mat.

You may have seen more of these around lately.

Basically, it’s like one of those mats mom puts at the front door to greet guests – except for your website.

It makes your guests feel all warm and fuzzy.