If building your email list was so easy, then all you would have to do is put up a website and a form with a big headline that reads:

SIGN UP HERE

… and you’d magically have an email list overnight.

Unfortunately, it doesn’t work that way – at least not since the late 90’s before people picked up on this marketing tactic.

These days, in order to build an email list and attract the right people, you must do a few key things.

Let’s imagine you’re a flower for a quick minute...

You know that you’re sooooo beautiful, and smell soooo dang good that the world MUST have more of you.

So you put your best foot forward in the form of nectar, because you know that your nectar turns into honey…

But in order to spread your beauty and have your nectar turn into honey – you need bees.

When you’re marketing, while building your email list you’re the flower, the bees are your audience, the honey is the end result…

And your nectar is your “lead magnet” because it attracts your ideal audience.

A lead magnet is one of the simplest and most powerful ways to build your email list because you’re giving something to someone in exchange for their email address.

The equation is:

I’ll give you X if you give me your email address.

X = any form of valuable content.

It’s simply something you give away in return for email addresses.

Some might call it a “freebie” or an “optin bribe”, but we’ll be referring to it as your “lead magnet” through this course.

This could be (but isn’t limited to):

• A PDF checklist
• An explainer video
• An infographic
• Audio course or snippet
• A discount
• A free trial

The list goes on…

The idea is to provide something that your ideal audience would appreciate so much that they would give you their best email address in exchange.