Pick the Topic You’ll Focus on
Alright, now it’s time to make a decision.
What topic are you going to build your email list and business around?
If you know exactly what it is and you have 100% clarity, awesome! Skip to the bottom and move on to the next lesson.
But if you are like most folks and need a little help refining your topic, we’re going to work on just that in this lesson.
First, you need to do one thing. You need to commit to making a decision on your topic in the next 24 hours.
Sound intimidating? 
Watch the video below. I’ll give you a new mental framework and a few exercises to work through to ease the pain.
Template for picking your industry:
[Results] for [Target Market]
A few examples:
Weight loss for women who just had babies
Email list building for disgruntled corporate employees
Growing roses for stay-at-home moms
Assignment
In this lesson you learned a simple framework to help you identify and declare the topic that your email list will focus on. Don’t over-think it. OK!?
If you need time to make a decision, no problem. Take the next 24 hours to work through the exercises outlined in the video. But by this time tomorrow, make your decision.
Remember, you’re only dating your topic (not marrying it).
Module One
Duration: 30 minutes
Module Progress:
Action Steps
- Read and watch the entire lesson.
- Declare the topic that your email list will focus on.
- Complete your assignment.
You must complete and submit the assignment in the previous lesson before starting this lesson.