Reverse Engineer Your Way Onto a Major Platform
Now let's talk strategy.
For each of the 10 products you listed, your job is to document one WIN you’ve experienced with that product.
A few examples:
Example 1: An informational product
I bought the course Monthly1k from AppSumo in early 2013.
After going through the course, I reported back to the creator, Noah Kagan.
As a result, they wrote a blog post about my success and emailed it to their list of 750,000 subscribers.
Here is the blog post: http://www.appsumo.com/how-make-your-first-dollar-special/
Example 2: A software product
I started using LeadPages last year to help me build my email list.
After having a few small wins, I messaged the owner to share my results.
As a result, they featured my testimonial and the Videofruit website in 100s of webinars and multiple conference presentations.
It also led to an opportunity to guest post on their site. This produced just over 500 new email subscribers.
..
For each of the 10 products you listed, brainstorm one win you had with that product.
(If you haven't had any results, go get results.)
Then email the companies to tell them what you’ve experienced.
Use this email template:
Subject: I used NAMEOFPRODUCT and got INSERTRESULTS
Hi [NAMEOFOWNER],
Just wanted to send you a quick note and say "Thank you!"
I started using NAMEOFPRODUCT a few weeks ago and can’t really express how much it’s helped.
[go into detail about the exact results]
[include proof via screenshots or pictures of any numbers you claim]
I know business can be a grind and you deal with a lot of weirdos.
So I wanted to send you a note and say keep up the good work.
if I can ever be of help with anything, please don’t hesitate to reach out.
-YOURFIRSTNAME
Module Four
Duration: 3 hours
Module Progress:
Action Items
- Read this lesson.
- Write a detailed case study and testimony for all 10 products.
- Share the case study with the owner (or primary contact) at each company.
- Continue to the next lesson.
You must complete and submit the assignment in the previous lesson before starting this lesson.