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Stripping Down Your Sidebar to Increase Conversions

The sidebar of most websites is one of the most overvalued pieces of real estate. That’s because most people try to jam so many ads, links and other garbage there that their readers develop sidebar blindness. Not my clients, though. There is a two-step cure to sidebar blindness…

Rip everything off the sidebar (except one high-value item).
Make it sticky so your readers will see it everywhere.

These two steps will take your underperforming sidebar and turn it into a list-building machine. Here is how to do it:

Resource: Sidebar Graphics (Keynote), Swiftly, Sticky Widget Plugin

Text HTML for your sidebar image:

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Assignment

Your assignment for this lesson is to remove everything from your sidebar. Then look up your most popular blog post and create a graphical call to action using the template provided above. Lastly, install the sticky widget plugin and activate your new sidebar.

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Module Four

Duration: 30 minutes

Module Progress:

80% Complete

Action Items

Read and watch this lesson.
Remove your existing sidebar.
Install a new minimalist sidebar to increase conversion rates.
Continue to the next lesson.

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You must complete and submit the assignment in the previous lesson before starting this lesson.

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