Freelance Barter (Workshop)
Now that you understand how the freelance barter works, let’s workshop through the first two steps needed to implement the strategy.
- Target a major influencer.
- Audit their business to see if your offering can help them.
We’ll use a conversion rate optimization company as the example. Once you have completed the first two steps, it's time to pitch your prospects about performing your service for them. To do that you'll need to introduce yourself, show your expertise and pitch your service. This is the email template you can use to do that.
Subject: re: [LAST BLOG POST TITLE]
Hi Michael,
Loved this blog post!
In fact, I took it and ran with it.
[SHARE YOUR RESULTS OF THIS POST]
Thank you!
I know [YOUR TOPIC] is important to you.
In fact, I was looking over your website and noticed a few things you could be doing to improve [YOUR TOPIC].
I would love to help you with that.
I've put together a short 5-minute video walkthrough for you
[INSERT LINK TO VIDEO]
I would love to help you implement this.
Glad to get it going for you at no charge.
-Bryan
The key to this approach is not ASKING for anything up front. Your #1 goal is to bring MASSIVE value to your prospect. Once you've done that, your compensation (publicity) will take care of itself. Note: I recommend sending this email as a reply to a broadcast email that your prospect has sent out. These usually elicit a much higher response rate than a cold email.
Resource: Use Jing to create your video
Module Four
Duration: 3 hours
Module Progress:
Action Items
- Read and watch this lesson.
- Identify one key influencer you want to work with.
- Evaluate their need for your service.
- Pitch your service to the influencer (in exchange for traffic to your email list).
- Continue to the next lesson.
You must complete and submit the assignment in the previous lesson before starting this lesson.