Before we jump into setting up your first marketing giveaway, let's take a quick, 20,000-foot view of how all the pieces fit together. Here is the basic overview:

1. Pick a product or service that is coveted by your target subscriber.
2. Run a contest where you give away that item to one person.
3. To enter the contest, your readers have to enter their email addresses.
4. They get more entries into the contest for other people who sign up through their unique link.
5. You heavily promote the giveaway, with a variety of techniques, to your target subscribers.
6. At the end of the giveaway, you randomly pick a winner. (The software I recommend does this for you.)
7. Your email list grows.

Make sense? Don’t worry if it’s a little cloudy: we’ll be covering each step in detail. Let’s jump in and and create your first marketing giveaway.