Podcasting
Overview
How to grow your email list with a podcast
Key Points
- How to build your email list by producing a regular podcast with content upgrades
- How to leverage the most powerful marketing machine to get more listeners and email subscribers
- What to do in every episode to get listeners excited to join your list
- How to capitalize on mobile AND desktop podcast listeners
- The 7 keys to having a good sounding (and high-converting) podcast
Detailed Summary
0:08-Jeremy introduces himself
0:25-Jeremy explains they key points and what you’re going to learn
1:11-Jeremy explains the Why
-It’s an evergreen way to build your list and leverage the marketing power of the biggest company in the World. Gives you exposure worldwide.
-In the first 8 weeks of being on iTunes you have the chance to be “New & Noteworthy” - sending to your list is a way to impact this.
-It’s definitely slower than some other methods, but if you’re just getting started and create great content you’re in business.
-If you have an existing list you get even more leverage.
-The way you build your is with unique calls to action in each episode and a free offer at the end of each show
3:40-Jeremy discusses the How:
Step 1 - Brainstorm your podcast (at least 25 episode ideas)
Step 2 - If you have a show already or have your episodes brainstormed, create content upgrade ideas for the show.
Step 3 - Use this call to action like this
4:56-Jeremy goes over Intro CTA’s:
Why they should keep listening
Bullets
Anticipation
6:33-Jeremy discusses Outro CTA’s:
Setup + why they need it
Name of the bonus
How to get it
7:35-Jeremy shows the 3 different ways to deliver your podcast upgrades
Blog post
SMS
Bonus page
9:19-Jeremy shows an awesome example of a really good bonus page
10:49-The “Always On” Offer:
Positioned at the end of every episode
Can be cycled out seasonally
Great place for your tool guide or main-site offer
12:28-Jeremy wraps up and reviews the episode flow:
Intro episode
Why you want to listen
Stay tuned, we have something to help you with today’s episode
Provide content
Position Bonus
Episode Outro
“Always on” offer