Coaching Programs
Overview
This month we have Bryan Harris (I think you may know him) in to share how to launch a coaching program with a small email list. It seems like whenever someone wants to start monetizing their list nowadays, their first thought is one of 2 things:
- Online Course
- Membership Site
Are these bad?... No Are there other options?... Definitely Over the past 1.5 years, Bryan has built and run a VERY successful coaching program. In this lesson he will share how he did it, and how you can do it, even with just a small email list.
Key Points
- The EXACT steps Bryan took before setting his coaching program live.
- Why Bryan decided to start a coaching program rather than jumping into an online course or membership site.
- What email list size recommends before launching ANY sort of product or service.
- The first step in validating a product idea.
- The problem, agitate, solve method and how to use it when launching your coaching program.
- How Bryan structures his coaching calls, and why you should do the same.
- And much more!
Detailed Summary
:14-How big was your list when you started your coaching program?
Bryan had just over 1,000 subscribers. He talks about why he started the program
1:18-Bryan talks about an interview he heard
-The interview made him think “How can I quickly validate the idea that people would pay me money every month for advice?”
2:34-Bryan lists a couple of reasons why you’d want to start a coaching program
1-Monetize your list
2-It helps you know what your customers actually want
3:10-Bryan goes back and answers the original question of “what’s the minimum amount of subscribers you want to launch a coaching program”
-He suggests getting to 1,000 and then starting a coaching program
3:17-Jeremy speaks into what people normally do when they first start out, but Bryan went a different route
3:34-Jeremy asks Bryan what the first step is to validate a coaching program
3:45-Step #1
-Write your product hypothesis
4:10-Bryan talks about the 3 things you want to do when coming up with your product hypothesis
#1-Present the problem they’re having
#2-Agitate the problem
#3-Solve the problem
-Give them a call to action to buy from you
6:15-Bryan talks about his experience with this
-He wrote an email, which took about 3 hours
-He then sent it to his list
6:45-Jeremy asks if it was 1 email that he sent
-Bryan sent just one email
6:54-Jeremy talks about how people tend to wait because they want it to be perfect
7:17-Bryan explains how your email list is 1 key piece
-The more focused your list is, the easier it is to sell to
7:35-Bryan shows real-life examples of this
-Jeff Walker
-Michael Hyatt
-The more focused your list is in the first 1000 will affect the results you have when you go to launch your coaching program
9:28-Jeremy reviews the steps and asks what the CTA is that he sends out and what systems does Bryan use
10:08-Bryan talks about how he set up the email and what his CTA was
-He created urgency by only opening up 5 slots
-Most people aren’t in the mindset to act
-Urgency makes people move
12:30-The results of creating this urgency and only opening 5 slots were in 2 hours, all 5 slots had sold out
12:46-Bryan talks about how he structured this
-He sent out that email once a week for a month
-See if you like the coaching program first, see if you like the process of coaching
13:31-Jeremy asks if Bryan were to do this all over again, how would you make launching a coaching program more successful
-Focus coaching on one topic
-As you build your list, build it on one topic and have your coaching program on that topic
14:26-Bryan gives an example of a 10ksubs student who has done this
-John Meese
15:00-Focusing coaching on one topic helps you as a coach to develop a framework on how to teach people to meet that one specific goal
15:46-If it comes down to you sending that email tomorrow or waiting a month to try to figure out your exact topic, send the email tomorrow and figure it out later
-One of the key characteristics of successful entrepreneurs is speed of execution
-You can pick a topic, run with it, and always change it later
16:40-I’ve launched...now what?
17:04-Bryan explains what he did after he launched
-Scale it up
-Bryan scaled up to 20 and eventually raised the price
18:41-Figure out how many people you want in your program
-This depends on how much time you want to spend on it
19:31-Increase your price as you get more people in the program
19:36-Refine the topic as you go
20:18-Jeremy asks how big of a role the coaching program has played into 10ksubs
-The coaching program is directly related to the success of the course
-The coaching calls helped form the course and helped Bryan come up with the framework for the course
22:30-Your coaching program will help you refine and find what the big signature product will be that you can create
22:41-Jeremy asks if there is anything critical that he didn’t ask
22:51-Bryan speaks about systems
23:53-How do you handle the actual coaching calls?
-First part: What’s one big win you’ve had in the last 30 days?
24:58-Second part
-Review stage
-Review old actions
-Go over new questions
27:28-Bryan shares what questions he puts in that email
- What’s your number 1 goal and why?
- What is one thing you’re hoping to get out of today’s call?
- How did it go from last call?
- What 3 burning questions do you need help answering today?
28:05-Third part: Action Items
-Pull out specific things your client can do between that call and the next
29:04-Bryan talks about what happens AFTER the call
-Bryan records each call and sends a recording to them along with their new action items
30:07-The last piece of the program is accountability
-Bryan sends an email to each client every Friday, following up on action items
30:50-Jeremy asks what resources Bryan uses to be a better coach
#1-Coach more. The more you do something, the better you get
#2-Be a practitioner of what you’re doing
31:55-Bryan talks about why getting coached yourself is so huge
#1-Coach more
#2-Be a practitioner
#3-Get coached yourself
33:28-Jeremy and Bryan talk about why encouragement is so important
-Your job as a coach is to encourage
34:30-Jeremy talks about why reiterating your number 1 goal is so helpful in coaching
