Affiliate Launches
Overview
How to grow your list, launch your products to bigger audiences, and make more money with affiliate launches
Key Points
You'll learn:
- What an affiliate launch is
- How to recruit
- How important relationships are
- How to transfer from friend to affiliate
- What to do after you have recruits
- What to do when the launch is over
Detailed Summary
0:10-Bryan introduces Stu
1:32-Bryan asks Stu to explain what an affiliate launch
-How do you recruit people to promote your stuff
-What do you do after you’ve recruited them
-What do you do after the launch
2:03-An affiliate launch is where others are selling your products for you for a commission
-The benefit for them is they can provide something for their audience that’s beyond their scope of expertise
-The benefit to the core creator of what’s being sold is you get exposed to an audience that you normally wouldn’t get exposed to
-The benefit for the audience is they get to learn fundamental skills
-It basically leverages relationships and relationships are key in the online world
4:32-How big does my existing list need to be in order to do an affiliate launch?
-You could be at 0 and depend on others to promote your stuff for you
-Launches are a great way to make revenue
-They’re also an incredible way to build your list in a very short period of time
6:05-Bryan asks Stu to share list growth numbers
6:17-Stu gives a couple of examples of growth numbers from previous launches
7:03-How do I recruit people to sell my stuff?
7:26-Stu gives some suggestions on how to do that
-Start off with a series of webinars...because these audiences don’t know who you are, you need to have some substance behind what you’re selling. You need to have a track record
-You want to get some traction on how to sell it
-Affiliates don’t want to send their traffic to an unproven offer or person
-Be very intentional about creating your own case study as to why people want to work with you
9:52-Stu talks starting with relationships
What relationships do I have already? Start with those
-If you don’t have relationships, then go get them!
-Look for those who are already speaking to the target audience you want
-Do a webinar for their audience
-Build a case study out of that
11:11-Once you’ve got some momentum, you’re in a much better position to approach people who may or may not know you
11:31-Bryan asks how to wordsmith an email to whoever that person is you want to connect with
12:24-One of the best ways is to get an introduction
-Look for common interests
-You aren’t asking, but looking to connect
14:38-How do you transition from friend, acquaintances, to “let me sell stuff to your list”?
15:03-One of the easy ways is to talk about what you’re working on
-Make it known you’ve got a launch, share the date, share what the course is for, and who would benefit from it
-All done conversationally
-When you’ve built relationships with people, most of the time, they want to help
17:43-Stu shares a story about this working for him in his charity
-Give people the opportunity to help you
21:22-Bryan and Stu talk about some tools they use to help grow their relationships with people
-Be intentional and consistent with character
24:28-What do we do once we recruit them?
25:00-Stu backs up and gives another way to find people with your target audience
26:34-Stu answers “What do we do once we recruit them?”
-Make sure they know the big dates
-Generate excitement and buzz before the launch. You can do this by sending screenshots, behind-the-scenes, etc.
-About a month before the launch, get into the real nitty-gritty of what the launch is about
-Provide them as much information as you can about your launch and product
-Equip your affiliates with swipe files. Make it as easy as possible for them to promote you
30:59-Do you get them to commit to a plan or do you just try to get them to push the next thing?
-Stu himself doesn’t ask affiliates to stick to a specific schedule, some people do
-Don’t be incessantly pushy
-You’ve got to give them a reason to mail out
34:20-Bryan asks what are the best practices after the launch?
-Your job is to make your affiliates look good in the eyes of their audience
-Represent them well, since their reputation is on the line
-How do I create a better and better reason for them to promote me?
-Create student case studies for your affiliates, give them reports on how the students are doing, etc.
37:34-Bryan thanks Stu and signs off